Stationary Package
- the printed pieces that a company utilized for communication purposes.
- it is very important that communications are well coordinated and that the message of the organization is presented consistently.
- includes: business card, letterhead, and envelope.
Business Card
- giving someone your business card, they will form an opinion about your company. Your business card does more than tell people how to find you, it says something about your company - its mission, culture, and goals. EVERYTHING on it says something about you.
- includes: logo, company name, employee name, title, phone number, fax, email, company
- VISUAL HIERARCHY
- logo
- name
- position
- address
- phone numbers
- emails
- DESIGN TIPS
- must be 2" by 3.5"
- horizontal or vertical orientation
- check for accuracy
- check for unity - continuity among other pieces
- margins are .25 - .125
Letterhead
- a printed piece of paper used to send letters, memos, etc.
- INCLUDES
- logo
- company name
- company address
- phone number
- fax number
- web address
- DESIGN TIPS
- must be 8.5"x11'
- must be vertical orientation
- must leave room to write the letter, memo, etc - big empty space in the middle
- check for accuracy
- check for unity and continuity among other pieces
Envelope
- the packaging that contains the letter/form being mailed.
- standard #10 envelope
- INCLUDES
- logo
- company name
- company address
- DESIGN TIPS
- must be 9.5"x4.125"
- horizontal or vertical orientation
- must leave room for recipients address and stamp
- check for accuracy
- check for unity and continuity among other pieces
- if you go all the way to the edge, it becomes expensive
- when establishing a business, it is very important that all communications are well coordinated and that the message of the organization is presented consistently.
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