Assignment #20 Research and Inspiration

Shepard Fairey

He was born in Charleston, South Carolina. He started art in 1984 when he started placing his drawings on skateboards and t-shirts. He went to Rhode Island School of Design. He became famous with the "Andre the Giant" ad for a wrestling match. Fairey is sometimes accused of copywriting because he uses other peoples pictures as basis for his art. He recently became famous again with his "Hope" poster of President Obama. 

SOCIAL ISSUES

1. saving water

2. save the whales

3. Darfur

4. eating disorders

DARFUR

portrait: 

- use a little Darfur baby, close up

words:

- HOPE (for Darfur little)

- Save Darfur

colors:

- red provokes passion and evokes strong emotions

- white represents purity

- in a lot of Darfur posters, green is used

graphics associated with it:

- children in Africa ;(

- the country of Africa

visual hierarchy:

LOGO: first see the whole basic outline of the logo then the deeper meaning.

POSTER: first the graphic, then the words, then the logo somewhere

I like this one (more of a logo) because it is very simple and to the point. I want my logo to have the country of Africa in it because that is such an important part of the whole issuel 

I like how the SAVE DARFUR is very dominant and first I see the graphic then I see the words. That is how I want my poster to be. 

The Psychology of Color

Assignment #19 Research and Inspiration

colors: for a candy shop logo, I could see bright colors like pink and purples and some greens...
trends: on a lot of candy shop logos, i am seeing circles around the logo. it seems to be something candy shops do, it makes it all come together and easy to look at...
visual hierarchy: the actually word "candy" i want to stick out. then go to what it is....

BUSINESS CARD
for the business card i want all the same colors.
visual hierarchy: logo, business name, my name/position, web address and phone number, then address, fax, email, etc.

i like the colors of this one and how they are bright with white against the blue.

the circle theme.... and how the name of the place stands out. i see Mr. D's before i even look at what it is.

i like how this one is simple, yet gets the point
across

i like how the writing is on the bottom, the less important stuff maybe.. and the phone number/website is at the top. something i may do

i like how there is a graphic at the bottom, but it doesn't take up too much space. then the logo is just simple. although this one seems to be missing other information. i would have added a little more to it

i like how this one has the logo in the little colored thing on the side. i really think that it looks nice that way and very professional and organized.

i like how this one gets the point across and you know that it is a college. i am too going for that, you know what i am yet i don't have to be too flashy to help you understand.

i like how this one is simple, but i like the rainbow thing. and the logo and company name are simple, but the change in font makes the company name stand out and appealing.

I LOVE the stripe going down the side of the envelope. maybe i will make mine only one stripe??

Stationary Package

Stationary Package

• the printed pieces that a company utilized for communication purposes.
• it is very important that communications are well coordinated and that the message of the organization is presented consistently. 
• includes: business card, letterhead, and envelope. 

Business Card

• giving someone your business card, they will form an opinion about your company. Your business card does more than tell people how to find you, it says something about your company - its mission, culture, and goals. EVERYTHING on it says something about you. 
• includes: logo, company name, employee name, title, phone number, fax, email, company 
• VISUAL HIERARCHY 
• logo
• name
• position
• address
• phone numbers
• emails
• DESIGN TIPS
• must be 2" by 3.5"
• horizontal or vertical orientation
• check for accuracy
• check for unity - continuity among other pieces
• margins are .25 - .125

Letterhead

• a printed piece of paper used to send letters, memos, etc.
• INCLUDES
• logo
• company name
• company address
• phone number
• fax number
• web address
• DESIGN TIPS
• must be 8.5"x11'
• must be vertical orientation
• must leave room to write the letter, memo, etc - big empty space in the middle
• check for accuracy 
• check for unity and continuity among other pieces

Envelope

• the packaging that contains the letter/form being mailed.
• standard #10 envelope 
• INCLUDES
• logo
• company name
• company address
• DESIGN TIPS
• must be 9.5"x4.125"
• horizontal or vertical orientation
• must leave room for recipients address and stamp
• check for accuracy
• check for unity and continuity among other pieces
• if you go all the way to the edge, it becomes expensive 

- when establishing a business, it is very important that all communications are well coordinated and that the message of the organization is presented consistently. 

Assignment #18: Research and Inspiration

The colors that are in are very pastel this season. For the flower shop I would do minty green and pinks. For the hotel maybe more tan and browns... In focus photography I would do pastel ones too.

i like how the flowers are the letter "o".

i like the bold blue color next to the bright green. i also like the font of Flower Shop. It catches my eye









i like the way there are little flower things coming off each letter. and i like how some letters are different fonts.









VISUAL HEIRACHY
come in at the picture, go to the words. or vise versa, haven't decided yet. maybe the words are more important.

Assignment #17 Research and Inspiration

spin records
colors - i want my colors to be black and then another bright, neon color.
below are color trends from 2012, but there are no bright colors on it. i may use the green in the second row at the very right. i like green on black. or maybe a blue like the one in the 3rd row, second from the left.

i like this logo because it is bright and very eye catching. it is so simple but it get the point across and it is memorable and well known. i like the brightness the most

i like this one because it is very simple as well and gets the point across. i like the colors of the "petal" thingys! i want my colors to be bright and eye catching like this one















VISUAL HIERARCHY
1. bright point
2. visual as a whole
3. words/company

Logotypes

• logotypes are a graphic mark or emblem commonly used by commercial enterprises, organizations, and individuals to aid and promote instant public recognition.
• AKA a LOGO
• Egyptian Hieroglyphics, coats of arms, watermarks, and the development of the printing technology have contributed to the techniques of logos.
• the industrial revolution in 18th and 19th centuries - photography and lithography contributed to the boom of the advertising industry.
• typography was undergoing a revolution that expanded beyond the typical types.
• started making advertisements that appealed to the growing middle class instead of just for decoration and artistic reasons. 
• children's books, newspapers, periodicals developed their own visual and editorial styles for expanding audiences. 
• literary rates increased and visual styles changed.
• expansion of typographic styles and methods of representing businesses.
• the artistic movement in Europe became an international, commercialized movement in the US. 
• this simplistic idea was a new generation for graphic designers.
• sometimes, less is more. 
• Logos led to success in mass visual communication led along by TV, printing technology, and digital innovations.
• Logos represent companies brands.
• a logo is simple, a person can just see it and know what it is.

1. Simple - makes a logo design easily recognizable, versatile, and memorable. 
2. Memorable - keeping it simple yet appropriate.
3. Timeless - will it be affective in 10, 20, 50 years?
4. Versatile - works across a variety of media and applications.
5. Appropriate - how you position the logo and make sure it is appropriate to the audience.

• Four Color Process - technique for printing with full color. The four colors reproduce all colors of the spectrum when mixed in proper proportion. (CMYK)
• Spot Color - a method of specifying and printing colors in which each color is printed with its own inc. Spot color printing is effective when the printed matter contains only one to three different colors, but it   becomes prohibitively expensive for more colors. 
• Pantone Matching System - helps match specific colors.
• Color plays an important role in logo design. COlor can illicit different feelings and emotions from the audience. 
• Interpretation of color may vary depending on age, gender, and cultural demoraphics. So color should be carefully considered based on your target audience. 
• Colors follow trends. A new vibrant company may want to follow current trends. 
• Keep your color palette to two or three colors. The more colors, the more the cost. Too many may cause a chaotic design. 
• Combination Mark: graphics with both text and artwork, usually the company name. 

Assignment #16 Research and Inspiration

i like how this one goes in a spiral. and the colors really work well together (complementary). it looks very organized and simple... maybe too simple. i feel like i dont understand everything but you would probably have to read more into it. love the pictures as circles idea... deff doing that

i love the black on gray... i love how this looks so ordinary and organized but it is a good topic and has a lot of info. stays within a theme... good idea

i like the colors against a black background. it looks simple but there is a lot a lot of info on it. very interesting the way the planes and graphs are located...




-- for mine i want a black background with colors going against it.
-- pictures in a circle

Early Computers | 1930s - 1980s

What is an abacus? An oblong frame with rows of wires or grooves along which beads are slid and it's used for calculating.

In 1936,  Zuse invented this type of computer? freely programmable computer
Post a photo of the 1944 Mark Computer.

In 1944, Aiken and Hopper designed the Mark Series of computers to be used for what? it was used by the US Navy for gunnery

Post a photo of the UNIVAC Computer.

In 1951, Eckert and Mauchly designed the first commercial computer for whom? 
Census Bureau

What does UNIVAC stand for?
Universal automatic computer

In 1953, IBM enters the scene. What does IBM stand for?
International business machines

What is FORTRAN?
IBM mathematical formula translating system

Post a photo of the first mouse.

In 1964, how did Engelbart change the way computers worked?
more user-friendly

What is the significance of ARPnet?
the first internet developed to protect the flow of information between military installations

In 1971, Intel introduced this? 
First single chip microprocessor: Intel 4004

Post a photo of it.
In the same year, IBM introduced this? Post a photo of one.
a memory disk or a  floppy disk
In 1973, Metcalf and Xerox created this?
ethernet computer network

During the next several years, the first consumer computers were marketed. 
Post photos of the Altair, Apple I, Apple II, TRS-80, Commodore PET. Label each.



Altair

Apple I

Apple II

TRS-80

Commodore PET

In 1981, Bill Gates and Microsoft introduced this package?
MS-DOS computer operating system 

Post a photo of the Lisa computer.

In 1983, who introduced the Lisa computer?
Apple

What is GUI?
Graphical User Interface

Post a photo of the computer mentioned below.
In 1984, a more affordable home computer was introduced. Name the computer and the company that marketed it?
apple Macintosh computer

The commercial only ran one time. When?
In 1984

In response to the Apple GUI, Gates and Microsoft introduced this?
Windows operating system

Two men are known for their development of the Apple I computer. Who are they?
Steve Jobs and Steve Wozniack 

When was the internet that we know, world wide web, developed and introduced?
1991

Over the years, Apple has included "easter eggs" within their software. What is an "easter egg"? 
hidden messages and icons within their software

Search for easter eggs in Photoshop and Illustrator. List a few in this post ... and try to find them in the applications.

Where do you think computers will take us in the next 10 years?
they will soon be able to do literally everything for. everything is just going to get more advanced

Photography | 1839-1960s AD

Until the 1880s, how were news stories illustrated? printing presses published engravings or woodcuts

What is a camera obscura? first camera, "Dark chamber". optical device that projects an image of its surroundings onto a screen

Post an example of a camera obscura.

How did scholars and artists utilize the camera obscure? observation of solar eclipses and the phases of the moon

From where did the photographic camera develop? the camera obscura in a more portable use

Who first used the term "photography"? Where was is derived from? Sir John Hershel,  from the Greek words for light and writing

Post the first photograph.

Who is credited with making the first successful photograph?

Joseph Niepce

Post an example of a Daguerreotype image.

Who invented the Daguerreotype process? What are the advantages and disadvantages of the process?

Louis Daguerre exposure time decreased  and could be permanently exposed by putting the paper in salt. it was expensive

Post an example of a Calotype image.

Who invented the Calotype process? What are the advantages and disadvantages of the process?

William Fox Talbot but it could be duplicated --the basis of our modern photographic process

Post an example of a Wet Collodion Process image.

Who invented the Wet Collodion process? What are the advantages and disadvantages of the process?

Fredrick Scott Archer exposure went down to two or three seconds and it cost less. wet plates had to be developed immediately, making it harder to carry around the chemical tent, etc.

Post an example of a Dry Plate Process image.

Who invented the Dry Plate process? What are the advantages and disadvantages of the process?

Richard Maddox and he used gelatin rather than collodion. too difficult for the general public

Who is George Eastman? What company did he establish?

made photography accessible to everybody, kodak

Post an example of The Kodak Camera from 1888.

In 1888, he produced a camera that use his flexible roll film. How did he make this camera/photography accessible to the public?

recording multiple images faster

What is Edwin Land best known for? What company did he establish?

Patenting polarized light filters and invented instant photography --Polaroid!

Post a photo of the first Polaroid camera.

How long did the first Polaroid camera take to produce a photo?

60 seconds

What was Eadweard Muybridge known for?

Motion picture photographer using multiple cameras to capture motion

Post a photo of the Zoopraxiscope.

What is the Zoopraxiscope?

Used to project a series of images in successive phases of motion

Post a photo of Muybridge's horse in motion.

How did Muybridge settle the debate and photograph a horse in motion?

all four of a horse's legs come off the ground while galloping by placing a series of large cameras in a line, each being triggered by a thread as the horse passed by

In 1880s, the development of the motion picture camera allowed this?

Allowed for individual images to be captured and stored on a single film reel

Post a photo of a motion picture projector.

What is a motion picture projector?

Shined a light through the film and magnified the moving picture onto a screen for an audience

The Linotype Machine | 1886 AD

Who is credited with the invention of the typewriter? Christopher Scholes

What is a "stenographer"? take notes on what people say

Post an example of Shole's typewriter.

Why did Sholes send a prototype of his typewriter to Clephane? he thought stenographers would be the most important users

After the typewriter began production, why did Clephane pursue another machine? it took to long to copy onto the typewriter from his notes

Who spent a year redesigning Clephane's typesetting machine? Ottomar Mergenthaler

What is meant by "typesetting"? casting type from a metal matrix versus papier-mache

Post an example of Linotype Machine.

How does the Linotype Machine differ from the typewriter? it allows type to be set mechanically rather  produced a solid line of type by casting hot lead into a series of molds that corresponded to individual letters

How did this machine change the newspaper industry?

Made it possibly for a small number of operators to set type for more pages on a daily basis

Post an example of a Linotype keyboard.

How did the keyboard of the Linotype Machine differ from keyboards that we use today?

90 characters, and no shift key

Post an example of a Linotype slug.

What is a slug? an assembled line of type cast as a single piece

Post an example of a person operating a Linotype Machine.

Why is the Linotype Machine the greatest advanced in printing since movable type? it allowed for fast typing and it could print larger amounts of things faster