Assignment #20 Research and Inspiration

Shepard Fairey

He was born in Charleston, South Carolina. He started art in 1984 when he started placing his drawings on skateboards and t-shirts. He went to Rhode Island School of Design. He became famous with the "Andre the Giant" ad for a wrestling match. Fairey is sometimes accused of copywriting because he uses other peoples pictures as basis for his art. He recently became famous again with his "Hope" poster of President Obama. 

SOCIAL ISSUES

1. saving water

2. save the whales

3. Darfur

4. eating disorders

DARFUR

portrait: 

- use a little Darfur baby, close up

words:

- HOPE (for Darfur little)

- Save Darfur

colors:

- red provokes passion and evokes strong emotions

- white represents purity

- in a lot of Darfur posters, green is used

graphics associated with it:

- children in Africa ;(

- the country of Africa

visual hierarchy:

LOGO: first see the whole basic outline of the logo then the deeper meaning.

POSTER: first the graphic, then the words, then the logo somewhere

I like this one (more of a logo) because it is very simple and to the point. I want my logo to have the country of Africa in it because that is such an important part of the whole issuel 

I like how the SAVE DARFUR is very dominant and first I see the graphic then I see the words. That is how I want my poster to be. 

The Psychology of Color

Assignment #19 Research and Inspiration

colors: for a candy shop logo, I could see bright colors like pink and purples and some greens...
trends: on a lot of candy shop logos, i am seeing circles around the logo. it seems to be something candy shops do, it makes it all come together and easy to look at...
visual hierarchy: the actually word "candy" i want to stick out. then go to what it is....

BUSINESS CARD
for the business card i want all the same colors.
visual hierarchy: logo, business name, my name/position, web address and phone number, then address, fax, email, etc.

i like the colors of this one and how they are bright with white against the blue.

the circle theme.... and how the name of the place stands out. i see Mr. D's before i even look at what it is.

i like how this one is simple, yet gets the point
across

i like how the writing is on the bottom, the less important stuff maybe.. and the phone number/website is at the top. something i may do

i like how there is a graphic at the bottom, but it doesn't take up too much space. then the logo is just simple. although this one seems to be missing other information. i would have added a little more to it

i like how this one has the logo in the little colored thing on the side. i really think that it looks nice that way and very professional and organized.

i like how this one gets the point across and you know that it is a college. i am too going for that, you know what i am yet i don't have to be too flashy to help you understand.

i like how this one is simple, but i like the rainbow thing. and the logo and company name are simple, but the change in font makes the company name stand out and appealing.

I LOVE the stripe going down the side of the envelope. maybe i will make mine only one stripe??

Stationary Package

Stationary Package

• the printed pieces that a company utilized for communication purposes.
• it is very important that communications are well coordinated and that the message of the organization is presented consistently. 
• includes: business card, letterhead, and envelope. 

Business Card

• giving someone your business card, they will form an opinion about your company. Your business card does more than tell people how to find you, it says something about your company - its mission, culture, and goals. EVERYTHING on it says something about you. 
• includes: logo, company name, employee name, title, phone number, fax, email, company 
• VISUAL HIERARCHY 
• logo
• name
• position
• address
• phone numbers
• emails
• DESIGN TIPS
• must be 2" by 3.5"
• horizontal or vertical orientation
• check for accuracy
• check for unity - continuity among other pieces
• margins are .25 - .125

Letterhead

• a printed piece of paper used to send letters, memos, etc.
• INCLUDES
• logo
• company name
• company address
• phone number
• fax number
• web address
• DESIGN TIPS
• must be 8.5"x11'
• must be vertical orientation
• must leave room to write the letter, memo, etc - big empty space in the middle
• check for accuracy 
• check for unity and continuity among other pieces

Envelope

• the packaging that contains the letter/form being mailed.
• standard #10 envelope 
• INCLUDES
• logo
• company name
• company address
• DESIGN TIPS
• must be 9.5"x4.125"
• horizontal or vertical orientation
• must leave room for recipients address and stamp
• check for accuracy
• check for unity and continuity among other pieces
• if you go all the way to the edge, it becomes expensive 

- when establishing a business, it is very important that all communications are well coordinated and that the message of the organization is presented consistently. 

Assignment #18: Research and Inspiration

The colors that are in are very pastel this season. For the flower shop I would do minty green and pinks. For the hotel maybe more tan and browns... In focus photography I would do pastel ones too.

i like how the flowers are the letter "o".

i like the bold blue color next to the bright green. i also like the font of Flower Shop. It catches my eye









i like the way there are little flower things coming off each letter. and i like how some letters are different fonts.









VISUAL HEIRACHY
come in at the picture, go to the words. or vise versa, haven't decided yet. maybe the words are more important.

Assignment #17 Research and Inspiration

spin records
colors - i want my colors to be black and then another bright, neon color.
below are color trends from 2012, but there are no bright colors on it. i may use the green in the second row at the very right. i like green on black. or maybe a blue like the one in the 3rd row, second from the left.

i like this logo because it is bright and very eye catching. it is so simple but it get the point across and it is memorable and well known. i like the brightness the most

i like this one because it is very simple as well and gets the point across. i like the colors of the "petal" thingys! i want my colors to be bright and eye catching like this one















VISUAL HIERARCHY
1. bright point
2. visual as a whole
3. words/company

Logotypes

• logotypes are a graphic mark or emblem commonly used by commercial enterprises, organizations, and individuals to aid and promote instant public recognition.
• AKA a LOGO
• Egyptian Hieroglyphics, coats of arms, watermarks, and the development of the printing technology have contributed to the techniques of logos.
• the industrial revolution in 18th and 19th centuries - photography and lithography contributed to the boom of the advertising industry.
• typography was undergoing a revolution that expanded beyond the typical types.
• started making advertisements that appealed to the growing middle class instead of just for decoration and artistic reasons. 
• children's books, newspapers, periodicals developed their own visual and editorial styles for expanding audiences. 
• literary rates increased and visual styles changed.
• expansion of typographic styles and methods of representing businesses.
• the artistic movement in Europe became an international, commercialized movement in the US. 
• this simplistic idea was a new generation for graphic designers.
• sometimes, less is more. 
• Logos led to success in mass visual communication led along by TV, printing technology, and digital innovations.
• Logos represent companies brands.
• a logo is simple, a person can just see it and know what it is.

1. Simple - makes a logo design easily recognizable, versatile, and memorable. 
2. Memorable - keeping it simple yet appropriate.
3. Timeless - will it be affective in 10, 20, 50 years?
4. Versatile - works across a variety of media and applications.
5. Appropriate - how you position the logo and make sure it is appropriate to the audience.

• Four Color Process - technique for printing with full color. The four colors reproduce all colors of the spectrum when mixed in proper proportion. (CMYK)
• Spot Color - a method of specifying and printing colors in which each color is printed with its own inc. Spot color printing is effective when the printed matter contains only one to three different colors, but it   becomes prohibitively expensive for more colors. 
• Pantone Matching System - helps match specific colors.
• Color plays an important role in logo design. COlor can illicit different feelings and emotions from the audience. 
• Interpretation of color may vary depending on age, gender, and cultural demoraphics. So color should be carefully considered based on your target audience. 
• Colors follow trends. A new vibrant company may want to follow current trends. 
• Keep your color palette to two or three colors. The more colors, the more the cost. Too many may cause a chaotic design. 
• Combination Mark: graphics with both text and artwork, usually the company name.