What do the principles of design affect? the expressive content, or the message of the work.
What is the principle of repetition? repeating some aspect or element throughout the design.
Describe ways that the principle of repetition helps the composition/audience? a visual key that ties your piece together. it controls the readers eye and helps keep their attention on the piece. it helps the viewer navigate through the piece, and helps unify and strengthen tying together different parts.
What are ways that you can incorporate repetition into your designs? bold font, thick line, certain bullet, color design element, spatial relationship, particular format.
What should you avoid when working with repetition? not to repeat too much that it becomes annoying or overwhelming.
What is the principle of proportion/scale? the relative size or scale of the various element in the design. the relationship between the parts of the whole.
What is the most universal standard of measure when judging size? the human body
How can the principle of proportion/scale be used as an attention getter? unusual or unexpected scale.
What is the principle of balance? the distribution of heavy or light elements on a page.
Which kinds of elements/shapes visually weigh heavier/greater? large elements look heavier then smaller elements. irregular bare greater weight then regular.
What is another name for symmetrical balance? formal balance
Define symmetrical balance? the weight of the composition is evenly distributed on a central vertical or horizontal axis. identical elements on both size of the axis. solidity
What is another name for asymmetrical balance? informal balance
Define asymmetrical balance? when the weight of a composition is not evenly distributed around a central axis. one dominant form is offset by other forms.
What is the principle of emphasis? the stressing of a particular area of focus.
What happens to a design that has no focus? nothing stands out
What is a focal point and how is it created? a center of interest. the area where the eye goes first. makes one element dominant, or most important either. all other areas are contributing. complex, darkest, lightest, etc.
How many components of a composition can be a focal point? no more than one
What ways can emphasis be created in a design? contrasting the primary element with its subordinates. sudden change in direction, size, shape, color, tone, line.
What is the principle of unity? the wholeness of a composition. the feeling that all elements belong together. does not have a beginning or an end. all parts work together.
What three ways can unity be obtained?
1. put objects close to one another in the composition.
2. make things similar. similar textures, colors, or shapes
3. direct vision by a line, actual or implied, that travels around the composition.
What is the principle of variety? pertains to the differences and diversity.
What ways can a designer add variety to a design? textures, color, shapes, and alter the contrast, tone, intensity.
Why is it important to find the right balance between unity and variety? too much unity can be boring too much variety can be chaotic.
What is figure? a form, silhouette, or shape. the part of the composition we pay attention to.
What is another name for figure? a positive shape
What is ground? the surrounding area around the figure. the negative space of a composition.
What is another name for ground? negative space/shape
When a composition is abstract (has no recognizable subject) what will the figure depend on? What does that mean? it will depend on the abstract relationship between visual elements. the surrounding area around the figure is the ground.
Why must a designer consider the composition as a whole? because the viewer can view the art differently depending on the figure and ground relationship. it is a mistake to only plan the figure, the entire format must be in thought.
What is the principle of rhythm? the continuity, reoccurrence, or organized movement in space and time.
How is rhythm achieved? through the orderly repetition of any element.
What three ways can rhythm occur in a design?
1. the intervals between the elements, and often the elements themselves, are similar in size and length.
2. rhythm more organic or flowing sense of movement.
3. the sequence of shapes through a progression of steps.
How does rhythm help a composition/design? controlling the viewers eye movement. interaction
What is the principle of contrast? when two related elements are different. the greater the difference the greater the contrast
How can contrast help a design? call the viewers eye into the piece. adds a visual interest.
What is wrong with having too much or too little contrast in a design? too much similarity becomes boring, too much contrast becomes confusing.
What is the key to working with contrast? make sure the differences are obvious
What are some common ways of creating contrast?. created differences in size, value, color, type, texture, shape, alignment, direction, or movement.
Describe ways that the principle of repetition helps the composition/audience? a visual key that ties your piece together. it controls the readers eye and helps keep their attention on the piece. it helps the viewer navigate through the piece, and helps unify and strengthen tying together different parts.
What are ways that you can incorporate repetition into your designs? bold font, thick line, certain bullet, color design element, spatial relationship, particular format.
What should you avoid when working with repetition? not to repeat too much that it becomes annoying or overwhelming.
What is the principle of proportion/scale? the relative size or scale of the various element in the design. the relationship between the parts of the whole.
What is the most universal standard of measure when judging size? the human body
How can the principle of proportion/scale be used as an attention getter? unusual or unexpected scale.
What is the principle of balance? the distribution of heavy or light elements on a page.
Which kinds of elements/shapes visually weigh heavier/greater? large elements look heavier then smaller elements. irregular bare greater weight then regular.
What is another name for symmetrical balance? formal balance
Define symmetrical balance? the weight of the composition is evenly distributed on a central vertical or horizontal axis. identical elements on both size of the axis. solidity
What is another name for asymmetrical balance? informal balance
Define asymmetrical balance? when the weight of a composition is not evenly distributed around a central axis. one dominant form is offset by other forms.
What is the principle of emphasis? the stressing of a particular area of focus.
What happens to a design that has no focus? nothing stands out
What is a focal point and how is it created? a center of interest. the area where the eye goes first. makes one element dominant, or most important either. all other areas are contributing. complex, darkest, lightest, etc.
How many components of a composition can be a focal point? no more than one
What ways can emphasis be created in a design? contrasting the primary element with its subordinates. sudden change in direction, size, shape, color, tone, line.
What is the principle of unity? the wholeness of a composition. the feeling that all elements belong together. does not have a beginning or an end. all parts work together.
What three ways can unity be obtained?
1. put objects close to one another in the composition.
2. make things similar. similar textures, colors, or shapes
3. direct vision by a line, actual or implied, that travels around the composition.
What is the principle of variety? pertains to the differences and diversity.
What ways can a designer add variety to a design? textures, color, shapes, and alter the contrast, tone, intensity.
Why is it important to find the right balance between unity and variety? too much unity can be boring too much variety can be chaotic.
What is figure? a form, silhouette, or shape. the part of the composition we pay attention to.
What is another name for figure? a positive shape
What is ground? the surrounding area around the figure. the negative space of a composition.
What is another name for ground? negative space/shape
When a composition is abstract (has no recognizable subject) what will the figure depend on? What does that mean? it will depend on the abstract relationship between visual elements. the surrounding area around the figure is the ground.
Why must a designer consider the composition as a whole? because the viewer can view the art differently depending on the figure and ground relationship. it is a mistake to only plan the figure, the entire format must be in thought.
What is the principle of rhythm? the continuity, reoccurrence, or organized movement in space and time.
How is rhythm achieved? through the orderly repetition of any element.
What three ways can rhythm occur in a design?
1. the intervals between the elements, and often the elements themselves, are similar in size and length.
2. rhythm more organic or flowing sense of movement.
3. the sequence of shapes through a progression of steps.
How does rhythm help a composition/design? controlling the viewers eye movement. interaction
What is the principle of contrast? when two related elements are different. the greater the difference the greater the contrast
How can contrast help a design? call the viewers eye into the piece. adds a visual interest.
What is wrong with having too much or too little contrast in a design? too much similarity becomes boring, too much contrast becomes confusing.
What is the key to working with contrast? make sure the differences are obvious
What are some common ways of creating contrast?. created differences in size, value, color, type, texture, shape, alignment, direction, or movement.
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